Speaking at Wordcamp

Posted by on Oct 23, 2012 in Search Engine Optimization | 0 comments

I'm speaking at wordpress

I am happy to announce that I will be speaking at Wordcamp Providence October 27th. The subject of my talk will be Evergreen SEO for WordPress.

The focus being on doing search engine optimization that will last for the long term. There are seemingly thousands of conflicting viewpoints as to what is best practice for helping your site to rank better within the search engines. We will discuss an enduring view of SEO that will increase ranking for the long term, through evergreen SEO.

It seems like every day I hear someone sounding scared about losing there ranking in the search engines, or not getting any ranking at all.  The idea that you shouldn’t do SEO because Google will de-index you site is very prevalent.  The fact of the matter is that nothing can be further from the truth.

If you are being smart about how you go about you go about it SEO is still very effective.  You just need to do it correctly.  In my opinion it better to be conservative and take a little longer to rank, then it is to rank fast but then lose that ranking because you were not going about it the right way.

I will get off my soap box now and leave the rest of my talk for the conference 😉

If you have not signed up for the conference yet, I would suggest you don’t wait too long.  Tickets are going fast, and I should be a great day to increase your WordPress skills.  Not to mention of course the free swag!

NetNoticed Teaching SEO at Small Business Classroom

Posted by on Sep 18, 2012 in Search Engine Optimization | Comments Off on NetNoticed Teaching SEO at Small Business Classroom

I am pleased to announce that NetNoticed will be teaching SEO for Your WordPress Website at the small business classroom.

The event will be held September 25, 2012 from 8:00 AM – 12:00 PM at the Small Business Workshop.

SEO is very important for the health and well being of your website! So we’ve created an extensive SEO workshop just for your WordPress website. You’ll learn what SEO is, how it works, and why you need to know. Then we’ll install SEO and analytics plugins and learn how to use the Google Keyword Tool and more.

Some of the topics that will be discussed:

WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site will help you improve your rankings, gain more subscribers and have a better website in general.

In this half -day workshop we will cover best practices for getting the most out from your WordPress website.  Topics include:

  • What is SEO? – Defined
  • Keyword research – Defined
  • Targeted goals – what are you trying to accomplish?
  • URL -Keyword vs. Branding
  • Optimize your Titles for SEO
  • SEO and Site Speed
  • Advanced WordPress SEO and Duplicate Content
  • Analytics
  • Plugin Setup

If you are interested in attending the class you can signup for the event here.